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It's a numbers game

JULY 2021

Amount Spent on Facebook: $5,689

Leads Generated: 157

Average Cost Per Lead: $36.24

Appointments Generated: 29

Conversion Rate From Leads To Appointments: 18.47%

Cost Per Appointment: $196.21

Sales Revenue: $157K

JUNE 2021

Amount Spent on Facebook: $4,774

Leads Generated: 143

Average Cost Per Lead: $33.38

Appointments Generated: 32

Conversion Rate From Leads To Appointments: 22.37%

Cost Per Appointment: $149.19

Sales Revenue: $128K

MAY 2021

Amount Spent on Facebook: $4,295

Leads Generated: 140

Average Cost Per Lead: $30.68

Appointments Generated: 27

Conversion Rate From Leads To Appointments: 19.28%

Cost Per Appointment: $159

Sales Revenue: $56.6K

APRIL 2021

Amount Spent on Facebook: $3,173

Leads Generated: 102

Average Cost Per Lead: $31.11

Appointments Generated: 29

Conversion Rate From Leads To Appointments: 28.43%

Cost Per Appointment: $109.41

Sales Revenue: $75.4K

MARCH 2021

Amount Spent on Facebook: $3,245

Leads Generated: 133

Average Cost Per Lead: $24.4

Appointments Generated: 27

Conversion Rate From Leads To Appointments: 20.3%

Cost Per Appointment: $120.19

Sales Revenue: $93.7K
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