Social Media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. Facebook in particular stands out- in some cases 7x cheaper than the most affordable social media ads channel (Twitter).

First things first: Why use Facebook ads?

Facebook Advertising is now one of the most effective tools out there to grow your business, create loyal customers, and generate leads and sales. There are now over 3 million businesses advertising on Facebook and there’s never been a better time to start than now.

Here are just a few reasons why Facebook Advertising is hugely exciting for marketers:

  • Audience size: Facebook now boasts over 1.13 billion daily active users on — 1.03 billion of which access the social network via mobile devices.
  • Attention: People spend a lot of time on social networks. The average user spends about 50 minutes just on Facebook, Instagram, and Messenger every day.
  • Organic reach decline: Organic reach on Facebook has been in decline for a few years now and has almost hit zero. If you want to break through now, Facebook is all but a pay-to-play network.
  • Targeting: The targeting options within Facebook Ads are incredible. Businesses can target users by location, demographics, age, gender, interests, behavior, and much more.

In this article, we’ll be focusing on how to run Facebook ads with the purpose of sending more traffic to your website.
If you have no experience running ads this is how the Facebook business account hierarchy looks like:

Here are two Youtube videos that will show you how to create a business manager as well as ad account:
How To Create A Facebook Business Manager Account — YouTube

How To Create An Ad Account in Facebook Business Manager — YouTube

Once you’re done head to

Click Create

The Campaign Level

Select Traffic

Set up ad account with your preferences

After you’re done you click Continue.

Ad Set Level

This is where you can choose the location(s) you want to target, the age range of people, genders, and detailed targeting where you can select the interest keywords that represent your niche/business.

In the placement section, I recommend leaving it as Automatic Placements and leave Facebook algorithms to do their magic.

But if you want to learn more about ad placements and choose for yourself the places where you want your ads to be shown you can check this ARTICLE that goes in-depth explaining the different Facebook ads placements.

And in the budget section, you can choose what daily/lifetime budget you want to spend in your campaigns and Facebook will give you an estimate of results you can get for that amount of money

The Ad Level

This is where you create what people are gonna be seeing as your Facebook ad.

First, you start by selecting the Facebook page you want the ads to be running under.

For the format, you can select Single Image or Video

Then you can add the Media whether you want people to be seeing an image or a video in your ad

And Finally in the Text & Links area you can write your ad copy and specify the website page where you want people to be directed to (home page, about us, contact us, testimonials…)

And then you click Confirm and you wait for your ad to be reviewed by Facebook, it normally takes a couple of hours to 48h

I hope you found this article useful. If you have any questions or need any help feel free to email me at or contact me through my website

Hamza Hakim, Owner of Swish Leads