Facebook has an average of 1.49 billion daily active users — from consumers to businesses to C-level executives — which makes advertising there a potential gold mine where marketers can reach almost any target audience.

If you were to start a Facebook advertising account from scratch today, you would quickly realize that your ads are set to run on “automatic placements” and wonder what that means.

The places where you can run your ads are called Placements. Depending on the objective you choose when you create your campaign, your ads can appear on Facebook, Instagram, Messenger, and Audience Network.

Ads Manager groups placements by how people experience your ads across platforms. For example, people have similar experiences with your Stories ads on Facebook, Instagram, and Messenger.

So what are the different options you have when it comes to ad placements?

Here’s an overview of the current placements available across Facebook’s platforms:


A highly sought-after ad placement because they easily attract attention by occupying the largest piece of real estate on Facebook. Your ad appears to people scrolling through their inbox, desktop, or mobile feeds.


Your fullscreen vertical ad appears in people’s Stories whether it’s on Facebook, Instagram, or Messenger.

In-Stream Videos

Your ads appear before, during or after video content.


Your ads appear next to relevant Facebook and Marketplace search results.


These ads appear in the regular Facebook Newsfeed or on Instagram. However, they usually display a Click-To-Action labeled “Send Message” that will open a Messenger chat with the advertiser when clicked.


Instant Articles are presented in a large, mobile-only format (essentially an entire web page) featuring fast-loading articles with images and videos.


Your ads appear in external apps.

Got questions? Feel free to email me at  or contact me from my website 

Hamza Hakim, Owner of Swish Leads